Bernd Schmitt : rechercher sur Z-Library

Année:

2009

Langue:

english

Fichier:

PDF, 182 KB

english, 2009

Experiential Marketing

Journal of Marketing Management

Journal:

Année:

1999

Langue:

english

Fichier:

PDF, 1.47 MB

english, 1999

The concept of brand experience

Journal:

Swaminathan, Vanitha, Sorescu, Alina, Steenkamp, Jan-Benedict E.M., OâGuinn, Thomas Clayton Gibson, Schmitt, Bernd

Année:

2009

Langue:

english

Fichier:

PDF, 47 KB

english, 2009

Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries

Journal:

Zarantonello, Lia, Schmitt, Bernd H.

Année:

2020

Langue:

english

Fichier:

PDF, 433 KB

english, 2020

Experiential Marketing: A New Framework for Design and Communications

Bernd Schmitt

Journal:

Design Management Review

Année:

1999

Langue:

english

Fichier:

PDF, 492 KB

english, 1999

The impact of event marketing on brand equity: the mediating roles of brand experience and brand attitude

Journal:

International Journal of Advertising

Année:

2013

Langue:

english

Fichier:

PDF, 246 KB

english, 2013

Marketing function and form: How functionalist and experiential architectures affect corporate brand personality

Raffelt, Ursula, Schmitt, Bernd, Meyer, Anton

Journal:

International Journal of Research in Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 792 KB

english, 2013

From experiential psychology to consumer experience

Schmitt, Bernd, Joško Brakus, J., Zarantonello, Lia

Journal:

Schmitt, Philipp, Skiera, Bernd, Van den Bulte, Christophe

Année:

2015

Langue:

english

Fichier:

PDF, 417 KB

english, 2015

Referral Programs and Customer Value

Journal:

Schmitt, Bernd, Zhang, Shi

Année:

2011

Langue:

english

Fichier:

PDF, 529 KB

english, 2011

Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations

Journal:

Franz-Rudolf Esch, Bernd H. Schmitt, Joern Redler, Tobias Langner

Année:

2012

Langue:

english

Fichier:

PDF, 259 KB

english, 2012

The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility

Journal:

Psychology and Marketing

Année:

2009

Langue:

english

Fichier:

PDF, 131 KB

english, 2009

Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English

Bernd H. Schmitt, Yigang Pan and Nader T. Tavassoli

Journal:

Journal of Consumer Research

Année:

1994

Langue:

english

Fichier:

PDF, 551 KB

english, 1994

Resistance to Medical Artificial Intelligence

Longoni, Chiara, Bonezzi, Andrea, Morewedge, Carey K, Inman, J Jeffrey, Schmitt, Bernd H

Journal:

Journal of Consumer Research

Année:

2019

Langue:

english

Fichier:

PDF, 692 KB

english, 2019

Are brands forever? How brand knowledge and relationships affect current and future purchases

Esch, Franz-Rudolf, Langner, Tobias, Schmitt, Bernd H., Geus, Patrick

Journal:

Journal of Product & Brand Management

Année:

2006

Langue:

english

Fichier:

PDF, 225 KB

english, 2006

The current state and future of brand experience

Schmitt, Bernd H, Brakus, Joško, Zarantonello, Lia

Journal:

Année:

2014

Langue:

english

Fichier:

PDF, 90 KB

english, 2014

Experience Marketing: Concepts, Frameworks and Consumer Insights

Foundations and Trends® in Marketing

Journal:

Année:

2010

Langue:

english

Fichier:

PDF, 252 KB

english, 2010

Creating Local Brands in Multilingual International Markets

Zhang, Shi, Schmitt, Bernd H.

Journal:

France Leclerc, Bernd H. Schmitt and Laurette Dubé

Année:

2001

Langue:

english

Fichier:

PDF, 173 KB

english, 2001

Special Issue on Brand Management || Foreign Branding and Its Effects on Product Perceptions and Attitudes

Journal:

Zarantonello, Lia, Schmitt, Bernd H

Année:

1994

Langue:

english

Fichier:

PDF, 428 KB

english, 1994

Using the brand experience scale to profile consumers and predict consumer behaviour

Journal:

J. Jos̆ko Brakus, Bernd H. Schmitt and Lia Zarantonello

Année:

2010

Langue:

english

Fichier:

PDF, 95 KB

english, 2010

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

Journal:

Zarantonello, Lia, Schmitt, Bernd H., Jedidi, Kamel

Année:

2009

Langue:

english

Fichier:

PDF, 2.81 MB

english, 2009

How to Advertise and Build Brand Knowledge Globally

Journal:

Journal of Advertising Research

Année:

2014

Langue:

english

Fichier:

PDF, 266 KB

english, 2014

Brands on the brain: Do consumers use declarative information or experienced emotions to evaluate brands?

Franz-Rudolf Esch, Thorsten Möll, Bernd Schmitt, Christian E. Elger, Carolin Neuhaus, Bernd Weber

Journal:

Bernd H. Schmitt, Nader T. Tavassoli, Robert T. Millard

Année:

2012

Langue:

english

Fichier:

PDF, 566 KB

english, 2012

Memory for print ads: Understanding relations among brand name, copy, and picture

Journal:

Zarantonello, Lia, Jedidi, Kamel, Schmitt, Bernd H.

Année:

1993

Langue:

english

Fichier:

PDF, 1.43 MB

english, 1993

Functional and experiential routes to persuasion: An analysis of advertising in emerging versus developed markets

Journal:

International Journal of Research in Marketing

Année:

2013

Langue:

english

Fichier:

PDF, 450 KB

english, 2013

The consumer psychology of brands

Bernd Schmitt

Journal:

Année:

2012

Langue:

english

Fichier:

PDF, 403 KB

english, 2012

‘Superficial out of profundity’: The branding of customer experiences

Journal:

Journal for the Theory of Social Behaviour

Année:

1997

Langue:

english

Fichier:

PDF, 752 KB

english, 1997

The Ecological Approach to Social Perception: A Conceptual Critique

Bernd H. Schmitt

Journal:

Année:

1987

Langue:

english

Fichier:

PDF, 778 KB

english, 1987

Contextualized Representations of Brand Extensions: Are Feature Lists or Frames the Basic Components of Consumer Cognition?

Bernd H. Schmitt and Laurette Dubé

Journal:

Marketing Letters

Année:

1992

Langue:

english

Fichier:

PDF, 1018 KB

english, 1992

Managing Corporate and Brand Identities in the Asia-Pacific Region

Bernd H. Schmitt and Yigang Pan

Journal:

California Management Review

Année:

1994

Langue:

english

Fichier:

PDF, 1.65 MB

english, 1994

Coupling Brand and Organizational Identities Through Partnering

Bernd Schmitt, Alex Simonson

Journal:

Design Management Review

Année:

1998

Langue:

english

Fichier:

PDF, 731 KB

english, 1998

Language and Brand Attitudes: Impact of Script and Sound Matching in Chinese and English

Yigang Pan, Bernd Schmitt

Journal:

Bernd H. Schmitt, Alex Simonson, Joshua Marcus

Année:

1996

Langue:

english

Fichier:

PDF, 1.39 MB

english, 1996

Managing corporate image and identity

Journal:

Long Range Planning

Année:

1995

Langue:

english

Fichier:

PDF, 1.84 MB

english, 1995

Building strong brands in Asia: selecting the visual components of image to maximize brand strength

Pamela W Henderson, Joseph A Cote, Siew Meng Leong, Bernd Schmitt

Journal:

International Journal of Research in Marketing

Année:

2003

Langue:

english

Fichier:

PDF, 190 KB

english, 2003

Extending brands with new product concepts: The role of category attribute congruity, brand affect, and brand breadth

Daniel A. Sheinin, Bernd H. Schmitt

Journal:

Journal of Business Research

Année:

1994

Langue:

english

Fichier:

PDF, 1.32 MB

english, 1994

The consumer psychology of customer–brand relationships: Extending the AA Relationship model

Journal:

Sheinin, Daniel A., Dubé, Laurette, Schmitt, Bernd H.

Année:

2013

Langue:

english

Fichier:

PDF, 277 KB

english, 2013

Derivative beliefs and evaluations

Journal:

Journal of Product & Brand Management

Année:

2008

Langue:

english

Fichier:

PDF, 242 KB

english, 2008

The “new wave” in studying Asian markets and consumers

Bernd H. Schmitt, Nader T. Tavassoli and Robert T. Millard

Journal:

Marketing Letters

Année:

2015

Langue:

english

Fichier:

PDF, 106 KB

english, 2015

Memory for Print Ads: Understanding Relations among Brand Name, Copy, and Picture

Journal:

Shi Zhang and Bernd H. Schmitt

Année:

1993

Langue:

english

Fichier:

PDF, 651 KB

english, 1993

Creating Local Brands in Multilingual International Markets

Journal:

Leclerc, France, Schmitt, Bernd H., Dubé, Laurette

Année:

2001

Langue:

english

Fichier:

PDF, 3.56 MB

english, 2001

Foreign Branding and Its Effects on Product Perceptions and Attitudes

Journal: